How to use Google AdWords
In an effort to find more customers for their business, many business owners start advertising campaigns in Internet.
SEO (search engine optimisation) and SEM (search engine marketing) services are very hot and fashion and do a greate job for making themselves even more important for your business.
Many people spend a fortune to get huge traffic, huge number of visitors to their web sites but are doing a few sales only that even do not cover the PPC campaign expenses.
Here are a few tips and tricks that shall help you stay safe and profitable using Google’s AdWords and other similar programs.
1. As soon as create a new campaing in Google AdWords, edit the campaign settings and change the “Will run until” field to a reasonable date. Best, set it for one or two weeks maximum as at the beginning.2. While in the “campaign settings” page - set your daily budget.
3. Set the target audience on the same page
» in the “Languages” list box, select the languages your customers might use and click “Save Changes”
» return to the same page again and set the locations, Countries and Territories where your ad shall be shown. Thus limit the people who click on your ad to those who might be interesting to buy your product or service.
4. Create different ad groups for the different products categories or services that you might advertise
5. In each ad group, set different keyword phrases to target one exact product or service. Do not advertise your web site itself. Advertise exact product or service and customize the landing link to point to its web page.
6. In each ad group, create different text ads advertising exactly one product or service. Create a descriptive text that ilustrate what the customer will find when he/she visit the web page. Set a custom “Destination URL” that will bring the visitor to specific web page from your web site, reflecting exactly what the text ad advertise.
7. Check your Google AdWords (and other similar) advertisement campaigns on regular basis, once or several times per day. Make some fine settings, wait for some statistics, check the results and fine tune again.
To summarize:
Google say - create a web pages for the visitors, not for search engines!
No matter how many visitors you get. What really mater is how many of them will become customers and how many will just close the web page.
PPC, banners and other similar advertisement must say exactly what the visitor will find on your web site /better on the landing page/.
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